Reinforcing Westpac’s aspiration to simply just take its freedom agenda to your next degree

Reinforcing Westpac’s aspiration to simply just take its freedom agenda to your next degree

Taking freedom towards the level that is next

The lender established its “All in Flex” campaign in June 2015, which guarantees all 40,000 current functions globally are thought for versatile working, also any brand new functions produced. It was in reaction towards the understanding that 89% of these workers (both female and male) suggested they might require some kind of freedom in the next 36 months, a far more than 25per cent enhance on present involvement rates.

“The means we notice it, freedom assists people attain their potential that is full by barriers to success. If folks have the flexibleness to control their commitments that are personal they truly are very likely to bring their entire selves to exert effort every single day. And this means they’re almost certainly going to do their most useful work and go beyond customer expectations,” says Brian Hartzer, Westpac Group CEO.

Westpac now calls for individuals leaders to be overt and proactive about flexibility conversations due to their groups. Included in the modification, individuals leaders have to do five key items to encourage an even more workforce that is flexible

  1. Make yes the standard response;
  2. Put freedom in the agenda at group conferences;
  3. Comprehend the flex choices and resources available;
  4. Raise freedom as a benefit that is key and
  5. Part model freedom.

“Critical to an alteration management program with this dimensions are senior leader part modelling and executive dedication along with supporting tools, resources and infrastructure for folks Leaders and employees,” says Ainslie van Onselen, Director of Women’s Markets, Diversity and Inclusion at Westpac Group.

Workplace design supporting flexibility

One more element of Westpac’s freedom journey is its real shift to agile and activity-based working surroundings, with increased than 10,000 workers into the business workplaces of Sydney, Melbourne and Brisbane involved in an agile environment. To aid this journey, Westpac instituted the WorkSMART system. WorkSMART is both an easy method of working that empowers individuals to select how, whenever and where it works, and a change system charged with overhauling Westpac’s corporate environment, technology, tools, systems and policies to produce a tradition where tasks are no further a spot you go—but one thing you will do and attain.

Telstra research study

The objective of “All Roles Flex” would be to follow a brand new, troublesome position to mainstream freedom and thus amplify the productivity advantages, lift engagement, enhance gender balance, enable freedom for many Telstra individuals (not only market it as a problem for females), and establish a definite market idea, with technology connected really strongly to enabling this.

Telstra began by comprehending the proof it was passing up on the well-documented great things about working more flexibly. In early stages, noticeable level that is senior CEO help which will make “All Roles Flex” ended up being guaranteed. Telstra next undertook a three-month pilot of this “All Roles Flex” approach in a sizable (9,000 staff) company device, centering on recruitment and supervisor training. Outcomes had been compelling. Feminine representation among provides accepted increased from 37per cent to 50per cent, and 30% of these recruited sent applications for the part due to Telstra’s openness about freedom.

Today, freedom could be the point that is starting working at Telstra. The main focus is on results, not face time, and Telstra makes use of technology, workplace design and attitudes that are new help just how workers work. All Telstra’s promoted jobs have actually the designation “flexible” and say: “We work flexibly at Telstra. Keep in touch with us about how precisely this work might be versatile for you personally.” A flexibility supports this invitation conversation with recruiters and every potential employer. In addition, Telstra is targeted on ongoing, localised coaching for leaders across the company situation for and advantages of freedom, establishing clear recommendations for just exactly how leaders should assess needs and motivating the sharing of both challenges and good situations of freedom through a “crowd support” group regarding the internal on line Yammer platform.

In September 2013, Telstra announced “All Roles Flex” could be used throughout Telstra by the end of March 2014. Today, the hallmarks of “All Roles Flex” are obvious, including:

  • Using technology that is advanced video clip conferencing as standard training, smartphone technology for several workers, and a brand new mindset to freedom;
  • Flexibility as a component that is real of and specific conversations around performance preparation and objectives, and gratification assessment; and
  • Participation in programs including the Workplace Gender Equality Agency’s Equilibrium guy Challenge, producing brand new norms around males and freedom.

Thanks to “All Roles Flex”, 84% of workers agree that they’re in a position to access the flexibleness they have to balance work and private life, a growth of 4% from 2013. Telstra has also seen improvements that are sustained terms of sex equality after its openness to and enablement of more versatile methods of working. Some situations consist of:

  • Feminine representation among commencements reaches 42.9percent, up from 36.7per cent for similar duration a year ago;
  • The amount of females joining Telstra surpasses the sheer number of females making for the eighth successive quarter, closing a retention problem that had persisted for a while;
  • Accompanying Telstra’s high prices of parental leave return and retention (more than 90%), the sheer number of male supervisors at Telstra using main leave that is parental threefold into the previous 12 months from 0.8per cent to 2.3per cent—an understanding into moving tradition, and a unique norm around guys and freedom at Telstra.


We received 1,030 reactions from employees of big and tiny Australian companies, federal federal federal government and not-for-profit organisations. Of this participants, 58% had been ladies and 42% had been males; 44% held management that is senior professional or board roles.

Melanie Sanders is really a partner with Bain & business. She leads Bain’s customer goods and Retail training for Australia and brand brand brand New Zealand. Jennifer Zeng is a partner with Bain & business. She leads Bain’s M&A training for Australia and brand New Zealand. Meredith Hellicar is a part of Chief Executive ladies (CEW), principal of Merryck & business and A non-executive director, previously having a variety of CEO functions in resources, logistics, expert and monetary solutions in Australia and Asia. Kathryn Fagg is a part of CEW and it is A director that is non-executive formerly led companies in logistics, production and banking in Australia, brand New Zealand and Asia. This woman is a board person in the Reserve Bank of Australia.

The writers want to recognise Shannon McFadden (supervisor) and Nicole Kuepper-Russell (Consultant) with Bain & business, whom made contributions that are significant the 2015 Gender Parity research.

1 Rebecca Cassells, Mathew Toohey, Marcia Keegan and Itismita Mohanty, “Modern Family; The Changing Shape of Australian Families”, AMP.NATSEM Income and riches Report, no. 34 (2013): 25, accessed October 19, 2015, october.

2 According to Australian census information: 58.9% of moms with young ones underneath the age of 18 had been used in 2001, in contrast to 65.2per cent last year (the census data that are latest). Jennifer Baxter, “Parents Working Out Work”, Australian Family Styles, no. 1 (April 2013), Australian Government’s Institute of Family Studies,

4 Melanie Sanders, Jayne Hrdlicka, Meredith Hellicar, Dale Cottrell and Joanna Knox, “What Stops Women From attaining the that is top the Tough Issues”, Bain Brief, November 2011,

5 in accordance with Chief Executive Women’s CEO database, as at 2015, just 6% of CEOs of ASX 200 companies are women june. Also, females constitute just 13% of Key Management Personnel of ASX200 organizations BlackRock, “Achieving Gender Diversity in Australia: The Ugly, the Bad as well as the Good”, April 2015, accessed October 19, 2015,

6 Females represent 58% of college graduates Australian Bureau of Statistics, “Attainment of Bachelor’s Degree or above, 25-29 Years”, Gender Indicators: Education, August 2015, accessed October 19, 2015,

8 Workplace Gender Equality Agency, “Australia’s Gender Equality Scorecard”, November 2014, accessed October 19, 2015,

9 Net Promoter Score® is just a trademark of Bain & Company, Inc., Fred Reichheld and Satmetrix techniques, Inc.